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Arbor-Nomics Brand Video Shows How Techs Win the Turf War

ATLANTA, GA, April 13, 2017
Arbor-Nomics Turf War Video

Award-winning Atlanta lawn-care company Arbor-Nomics® Turf, Inc., is proud to announce the release of its new brand video. The knowledge and training of our Certified Landscape Specialists set us apart from our competitors, and the video takes a playful approach to showing how our techs are superheroes who protect your lawn from diseases and pests and give gnomes a healthy lawn to call home.

“Our techs are the face of our company when they visit our customers, and their extensive training shows our commitment to providing the best service possible.”

Dick Bare, Arbor-Nomics CEO/President

The thorough training that Arbor-Nomics techs receive before they enter the field and their ongoing education go well beyond standard industry practices and requirements. First, all techs receive six to eight weeks of on-the-job training. Then they must pass a two-part test to receive pesticide certification. While this test has a 70% first-time failure rate for most companies, we equip our techs with the knowledge they need to pass the first time. Only then do they work independently. Continuing education is required to keep their licenses active.

Because we invest in our techs and value them, many remain with the company for years, so customers see a familiar face who’s familiar with their lawn. They’re what keeps our company a cut above the rest.

The video’s other star, Gus the garden gnome, can sometimes be spotted accompanying technicians on their rounds to ensure that Arbor-Nomics lawns are as healthy as they can possibly be.

The video can be viewed at: https://www.youtube.com/watch?v=uEgkURCwXb0